A Little Light Reading #socs

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Today’s prompt is “light.” There are a lot of ways I could go with this…

I could talk about light, the noun, such as in terms of natural light versus artificial light. Or about it as an adjective, as in light versus dark or light versus heavy. Or as a verb, as in “Light My Fire” by the Doors, covered later by José Feliciano.

Then there’s always lightning, not to be confused with lightening, as in lightening your hair or your load. Funny thing about that… lightening’s opposite is darkening, if you’re talking about your hair, but there’s no single word that is the opposite of lightening a load. Heavyening? I don’t think that’s a word. Maybe it should be.

Back to natural light versus artificial light. Natural Light was a beer, wasn’t it?

There was a kid’s toy called Light-Bright, or maybe it was Lite-Brite. You had a board that had holes in it, and a bunch of pegs that were like those small Christmas tree lights, and you’d stick the pegs into the board, and they’d light up in different colors. I think there was a battery or two in the board to provide the energy to light up the pegs.

I worked for a company that had a product called BrightView, the proverbial “lipstick on a pig” for our mainframe software. Some of us used to call it Lite-Brite. All I could think of was The Three Stooges’ short, “Dizzy Doctors,” where they got jobs selling Bright-O. Moe came up with a slogan for it:

Bright-O! Bright-O! Makes old bodies new!

Then Larry added

We’ll sell a million bottles!

And Curly said

WOO WOOWOOWOO WOO WOOWOO!

Of course, I had to use it with the new product.

BrightView! BrightView! Makes old software new!
We’ll sell a million copies!
WOO WOOWOOWOO WOO WOOWOO!

Needless to say, it didn’t go over that well, the product or the slogan. But some of us thought it was hilarious.


This post is part of Stream of Consciousness Saturday, hosted by Linda Hill. She has the rules and the prompt over here.

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Author: John Holton

I'm a writer and blogger who writes and blogs about things that interest me.

5 thoughts on “A Little Light Reading #socs”

  1. I loved my Light-Bright. Mr. Vaccum did as well and we were forever having to buy new pegs to replace the ones that were “eaten”. There’s no opposite short description to lightening one’s load because it’s so hard to do? That’s my theory anyway…

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